Device manufacturers look to cash in on Turkish delight
By Quantum Capital Fund
The technology revolution has impacted all sectors of society. It has changed the way we see the world as well as the way we interact with the world around us, and each other. Once sector, which is at the heart of the technology revolution is education, and a land mark project in Turkey could prove very profitable for major device manufacturers.
Apple focused news website 9to5mac.com reports that Turkish Prime Minister Recep Erdoğan has visited Apple, Google and Microsoft in the run-up to a tender for 10.6 million tablets for use in Turkish schools as part of a major modernization program in which textbooks will be replaced by tablets and chalkboards by electronic whiteboards.
9to5 Mac adds that The Fatih project will equip 42 000 schools with the equipment in a bid to put technology at the heart of education. The project is expected to take four years to complete, and to cost between $3-billion and $4-billion.
This is one of the first projects of its kind to be launched outside of the US and the education sector has always been a profitable one for those who have experience within this sector.
Looking at current trends within the industry, Apple and Android platforms, seem to be the best performers with android recently overtaking Apple. However, Apple does have experience in the education sector having supplied a number of US schools with iPads.
There is no doubt that Google, Microsoft and Apple can benefit from winning this project. Although the tender will represent a small portion of the orders the companies handle on a regular basis, securing key supply agreements was one of the ways in which BlackBerry built its success when the device manufacturer was a major player in the smartphone market.
This will be the first of many projects being undertaken by global education systems. And reputation has a major role to play in winning these tenders. Especially with Turkey who is a key role player in Middle East politics. Word will spread among the Arab world about the capabilities of the device manufacturer, and could possibly find itself on the receiving end of other orders which may prove very profitable.